"I adopted the term Pictograph for my paintings out of a feeling of disdain for the accepted notions of what a painting should be…I decided that to acquiesce in the prevailing conception of what constituted 'good painting' meant the acceptance of an academic strait-jacket. It was therefore necessary for me to utterly repudiate so-called 'good painting' in order to be free to express what was visually true for me” Adolph Gottlieb