Established in 1874. Reimagined for today. Founded by Aaron Lufkin Dennison, who also founded the Waltham Watch Co., Dennison was established in 1874, ultimately becoming one of the major case makers of the 20th century. From the U.S. to the luxury markets of Europe, A.L. Dennison’s influence on the craft of watchmaking was profound. His innovative patent filed in 1872 for an air and watertight watch case was a revolutionary advancement in the industry.

For the next hundred years, Dennison became the “name behind the names,” crafting cases for some of the world’s most distinguished brands like Rolex, Omega, Jaeger LeCoultre, and more. Dennison cases also made notable entries into historical events. Thirteen Smiths watches encased in Dennison “Aquatite” cases accompanied Sir Edmund Hillary and Tenzing Norgay on their historic summit of Everest. Dennison was also on the wrist of Lt. Commander Lithgow when he broke the world airspeed record in the Supermarine Swift.

Relaunched as a watch brand in October 2024, this pièce unique is the first watch in Dennison's modern production run. This stunning piece was designed by world-renowned Swiss watch designer Emmanuel Gueit, who has designed iconic watches for Rolex, Piaget, and Audemars Piguet, including the Royal Oak Offshore. The A.L.D. Infinite Blue features a cushion case in blue gold PVD, inspired by Dennison cases of the 1940s, and a stunning geometric blue textured, embossed dial.