While best known for his groundbreaking use of color in fine art and documentary photography throughout the 1950s, 60s and 70s, Ernst Haas was also a prolific commercial photographer. As one of several photographers who contributed to the iconic Marlboro Man cigarette campaign of the late 1970s and early 1980s, from which the present lot is an example, his images have come to define the aesthetic of the American cowboy. Nearly 30 years after it was taken, this image remains a timeless and quintessential embodiment of the Great American West.