

118
Florence Henri
Reklamephoto (La Lune Pasta)
- Estimate
- $5,000 - 7,000
$5,670
Lot Details
Gelatin silver print.
1929
14 7/8 x 11 in. (37.8 x 27.9 cm).
Signed and annotated 'Reklamephoto (Maccaroni) [sic]' in ink on the verso.
Specialist
Full-Cataloguing
Catalogue Essay
In Florence Henri: Artist Photographer of the Avant Garde (SFMoMA, 1990), Diana C. DuPont writes, 'In 1929, Henri made a series of advertising photographs for La Lune Pasta, her most extensive series of product photographs to survive. These commercial photographs prove how modern advertising made the successful transition from illustrating products in context to isolating them in unusual ways.'
Provenance