- MB&F, founded by Maximilian Büsser, is a brand renowned among collectors for its innovative and futuristic watch designs that push the boundaries of creativity and craftsmanship in the industry.

- In 2021, Büsser launched the M.A.D. 1 project as a way to thank his loyal supporters. This timepiece was offered exclusively to the brand's close friends and collectors through a lottery system, and was not made available for commercial sale to the general public. As a result, the M.A.D.1 Blue is considered the most exclusive, yet accessible and affordable, piece created by MB&F.

- The standout feature of this watch is the captivating signature tungsten triple-blade winding rotor, which can be admired spinning beneath the domed sapphire crystal. Each blade of the rotor is painted with Super-LumiNova, creating a mesmerizing sight when viewed in the dark while the rotor is in motion.

- The unique time display is powered by an inverted MB&F-modified Miyota 821A movement, which drives two aluminum cylinders that form the revolving minute and hour rings visible on the side of the case. Presented in "like-new" condition and complete with its accompanying accessories, this fantastic M.A.D.1 Blue timepiece has been a great success and gave rise to future iterations of the M.A.D.1 series.