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13

Rolex

Ref. 1804

Day-Date

A highly rare, attractive and extremely well-preserved platinum and diamond-set calendar wristwatch

Estimate
CHF10,000 - 20,000
€9,300 - 18,500
$10,900 - 21,800
CHF23,940
Lot Details
Manufacturer
Rolex
Year
Circa 1969
Reference No
1804
Movement No
DD'297'476
Case No
2'133'140
Model Name
Day-Date
Material
Platinum and diamonds
Calibre
Automatic, cal. 1556, 26 jewels
Bracelet/Strap
Leather
Clasp/Buckle
Platinum Rolex buckle
Dimensions
36.5mm Diameter
Signed
Case, dial and movement signed
Catalogue Essay
Cased in the noblest of all metals, this reference 1804 is furthermore embellished with a beautiful diamond-set bezel, enhancing the luminosity of the platinum. The use of "4" in the reference number denotes Rolex's use of diamonds on the bezel.

The watch itself is preserved in extremely impressive condition with crisp bevels and sharp edges.The dial is preserved in equally excellent condition and the luminous material has aged evenly with the hands, displaying warm patina. Furthermore, all luminous dots remain intact. Platinum is one of the rarest metals that Rolex ever used, underscoring the desirability and rarity of the present watch. As an even nicer touch, even the Rolex buckle is in platinum - considering the lack of wear between the lugs and the existence of this buckle, we can only surmise that the present watch was born as it is now - without a bracelet.

Rolex

Swiss | 1905
Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.
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