For a very short time in the early 2000s, Rolex produced one of the most playful, attractive and unusual variations of the Cosmograph Daytona: the "Daytona Beach". It was released in four different colourways. As it often happens with many appreciated models in Rolex’s rich history, these pieces were originally regarded with a mix of surprise and amazement to their vibrant looks, but not much warmth. Only in recent years their undisputed beauty has been truly rediscovered and appreciated, making them not only one of the most collectible modern Daytona models, but also one of the most wearable indeed due to their bold and audacious appeal. Once again, Rolex proved themselves not only capable of anticipating fashion trends, but also brave enough to actually put such daring ideas to the test of the market. Such a situation will be repeated with uncanny similarity, about a decade and a half later, when the House introduced the “Rainbow” Daytona.

Launched in 2000, the present yellow mother-of-pearl example is one of the first examples sold during the time. Offered with its original guarantee and presentation box, the case bears a “P” serial from circa 2000 and is furthermore preserved in its “new-old-stock" condition.