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Property of the Original Owner

138

Rolex

Ref. 228396TBR

Day-Date 40

An extremely fine and attractive platinum wristwatch with center seconds, day and date, olive green dial, Roman numerals, baguette diamond-set bezel, guarantee and presentation box

Estimate
$50,000 - 100,000
Lot Details
Manufacturer
Rolex
Year
2022
Reference No
228396TBR
Case No
80'52C'398
Model Name
Day-Date 40
Material
Platinum and diamonds
Calibre
Automatic, cal. 3255, 31 jewels
Bracelet/Strap
Platinum Rolex President bracelet, max length 190mm
Clasp/Buckle
Platinum Rolex concealed folding clasp
Dimensions
40mm diameter
Signed
Case, dial, movement, bracelet and clasp signed
Accessories
Accompanied by Rolex Warranty Card dated February 18th, 2022, and large Rolex box.
Catalogue Essay
The most prestigious model in the Rolex catalogue since 1956, the Day-Date, also known as the “President’s” watch, garnered a loyal following with its remarkable canvas of dial configurations, case metals, and sizes. Originally offered with the iconic 36mm oyster case over five decades, Rolex launched the Day-Date II in 2008 with a 41mm in response to evolving tastes.

In 2015, Rolex further refined the size of this icon with a 1mm reduction, introducing the Day-Date 40. With a leaner profile compared it its predecessor, the model is offered in the following precious metals: yellow gold, white gold, pink gold, and the noble platinum. At the same time, Rolex also introduced a new movement at Basel World 2015, the caliber 3255 which innovates with its in-house Parachrom balance, reformulated lubricants, and the Rolex Chronergy escapement.

Offered in nearly new condition, the present example, dating to 2022, combines the gravitas of platinum with a dial configuration that has quickly become one of the most coveted in the contemporary catalogue: the sunburst olive-green dial, enhanced here by its factory-set baguette-cut diamond bezel. Surely a statement of timeless sophistication that balances modern luxury with horological gravitas.

Rolex

Swiss | 1905
Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.
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