As the watchmaking brand with the earliest founding date, Blancpain remains close to tradition, concentrating on classical mechanical watches. Established in 1735 by Jehan-Jacques Blancpain, the Le Brassus manufacturer today continues to innovate with the development of high-quality calibres and is proud of their heritage, having never made quartz watches. One of the firm's greatest successes was the Fifty Fathom wristwatch introduced in 1953 — the vintage models of which are now highly coveted by collectors. The earliest dive watch available to the market, Fifty Fathom came out a year prior to Rolex's Submariner.  Another key model is the Air Command from the 1960s, considered one of the most mythical collector's watches due to their extreme rarity. Today, the firm specializes in creative innovated complicated timepieces.