Hublot was founded by Carlo Crocco in 1980 and named after the French word for "porthole," which resembles their iconic bezel design. Hublot's first watch followed three years of research and was the first wristwatch to be fitted with a natural rubber strap. The brand's most recognizable watch today is the 'Big Bang', which was first launched in 2005 upon the arrival of CEO and shareholder Jean-Claude Biver. Other noteworthy models are the 'Classic Fusion' and 'King Power'.