It is always a pleasant surprise to discover a watch brand that does not come from a traditional watchmaking territory. Such is the case of Magana watches, launched in 2023 and based in the UAE, the brand aims not only to offer qualitative mechanical watchmaking, with a useful complication at a reasonable price but also to promote the values of culture, togetherness and mindfulness of the environment.

The Sands of Time collection is a tribute to humanity’s shared responsibility in looking after Mother Earth and celebrates togetherness by drawing inspiration from the three great deserts of the world—each telling a story of resilience, beauty, and the impact of climate change.

The present example is a tribute to the Liwa desert found in the south of Abu Dhabi.

Limited to only 20 pieces, the watch features a stainless steel case coated in a sand colored DLC with day, date and month indications.

For every watch sold, Magana pledges that 212 trees will be planted in the Sub-Saharan desert through the "Trees for the Future" foundation.

The present Sands of Time Tribute to Liwa is sold for the benefit of the Philippe and Elisabeth Dufour Foundation. The Foundation brings support to humanitarian, educational, health, artistic and artisanal projects around the world.