The Ranchero model, launched in 1958, was inspired by three other famed Omega wristwatches - the Railmaster, the Seamaster, and the Speedmaster. Featuring the coveted "broad arrow" hands found on the early examples of these famous models, some 60 years later, this Ranchero is every bit Omega in its styling. The brand offered the watch as an entry-level model to attract a younger clientele, however it was not widely accepted in the marketplace and the firm soon discontinued its production. One theory explaining its quick demise is that the word “ranchero” in Spanish means, “ranch hand” and carried a somewhat negative connotation to prospective buyers.
Today, the Ranchero is a very rare and coveted wristwatch. The 36 mm diameter case looks larger due to the long, outstretched lugs and wide-open dial. The ‘30mm’ printed on the dial refers to the diameter of the caliber 267 found within. In extremely well preserved condition, and featuring a dial that has aged with grace and sophistication, the present lot will surely please the collector of rare and unusual timepieces.