Named after the year Rolex was registered in Switzerland, the Perpetual 1908 is a refined and elegant dress watch that marks a new direction for the brand. It is part of the new Perpetual collection, which was introduced to replace the Cellini. The design is very much inspired by the original Oyster Perpetual back in 1931. With a slim 39mm case and a distinctive Divided Bezel (half-fluted-half-doomed), the watch exudes classic sophistication. The dial features Art Deco-style numerals and a small seconds subdial, while the observatory-style hour hand adds a vintage touch. Among the yellow and pink gold variants, the present example stands out with its understated 18K white gold case with its matte black dial.

Powered by the new automatic Caliber 7140, the movement is visible through a sapphire caseback, which is a rare feature for Rolex. It includes Rolex's Syloxi silicon hairspring, something that had been reserved for smaller models e.g. Datejust 31. The present reference marks the first time to use Syloxi in a larger watch and pairing it with its Chronergy escapement.

With the 1908, Rolex creates a lasting conversation between its bold beginnings and its refined expertise. Its reflection on the past serves not only as a tribute but also as a clear statement of a new direction for the brand. Accompanied by its full set of accessories, the present 18K white gold example is the first 1908 to be offered at Phillips.