Almost twenty years after Rolex was founded, Hans Wilsdorf established Tudor with the intention of making more affordable watches without compromising the quality for which Rolex was renowned. Tudor was named after the British Dynasty that ruled England from 1485 to 1603, and their symbol came from the "War of Roses." After interchanging Rose and Shield symbols for a number of years, the firm replaced the Rose with the Shield logo from the 1960s until today.

Some of the most recognized vintage models made by Tudor include the Submariner, a waterproof model first introduced in 1954, the Oysterdate, the earliest versions of which were nicknamed the "Monte-Carlo," the Heritage, which included the date at 6 o'clock, as well as the Pelagos, which translates to "deep sea" in Greek.