When Alfred Van Cleef and Estelle Arpels fell in love, their marriage paved the way for iconic jewelry house Van Cleef & Arpels to become a symbol of unification. With their background in precious stone dealing, the Arpels found their perfect match in the Van Cleefs, a family of expert stonecutters. In 1906, Estelle's brother Charles established the company name with Alfred's help and opened shop in the Place Vendôme in Paris. To this day, this Parisian neighborhood is associated with turn-of-the-century luxury.

The Van Cleef & Arpels aesthetic has always had its finger on the pulse of worldwide trends: For example, the house took inspiration from Tutankhamen upon the Egyptian king's discovery in the 1920s, which spurred a global phenomenon marrying Egyptian Revival and Art Deco motifs. Over the decades, Van Cleef & Arpels has produced intricate watches, earrings and necklaces with a signature elegance that mirrors contemporary tastes.