“Ruscha’s move away from original vision and authorship of his photographs was the antithesis of what was going on in the world of fine art photography . . . His goal was to remove any glimmer of personal style from his pictures. It is ironic that this effort at a styleless treatment has become a style in its own right, emblematic of the 1960’s and of the conceptualist’s use of the camera.”
—Adam D. Weinberg, "Ed Ruscha and Photography"
