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L.A. Standard: Works from a Private West Coast Collection

218

Ed Ruscha

Mocha Standard (E. 30)

$100,000 - 150,000
Live 22 April, 5 PM ET
Lot Details
1969
Screenprint in colors, on wove paper, with full margins.
I. 19 1/2 x 36 3/4 in. (49.5 x 93.3 cm)
S. 25 3/4 x 39 3/4 in. (65.4 x 101 cm)
Signed, dated and numbered 12/100 in pencil (there were also 3 artist's proofs), published by the artist, printed in the United States, framed.

Further Details

Ed Ruscha

American | 1937

Quintessentially American, Ed Ruscha is an L.A.-based artist whose art, like California itself, is both geographically rooted and a metaphor for an American state of mind. Ruscha is a deft creator of photography, film, painting, drawing, prints and artist books, whose works are simultaneously unexpected and familiar, both ironic and sincere.



His most iconic works are at turns poetic and deadpan, epigrammatic text with nods to advertising copy, juxtaposed with imagery that is either cinematic and sublime or seemingly wry documentary. Whether the subject is his iconic Standard Gas Station or the Hollywood Sign, a parking lot or highway, his works are a distillation of American idealism, echoing the expansive Western landscape and optimism unique to postwar America.

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