R. Montoya, Letreros que se ven: El Grupo fotografias de Ricardo Armas, Alexis Pérez Luna, Vladimir Sersa, Jorge Vall, Fermin Valladares, Carcas: Editorial Ateneo de Caracas, 1979, n.p. For this lot
Catalogue Essay
Vladimir Sersa was part of the photography collective El Grupo, whose motto ‘we do not make pretty photos’ inspired work that combined criticism and humour. Sersa travelled extensively around Venezuela on documentary projects. For his series Letreros que se ven [Billboards on Display] (c. 1979), he photographed graffiti, billboards and posters he found in working class Caracas. The print offered here was used to illustrate this work in Vladimir Sersa's book Letreros que se ven (1979). The sign in the present work reads, ‘Young man if you are less honourable to your homeland by obeying its laws. Do not stay in this place where you can consume liquor.’