Carolyn Kolberg
\nAssociate Specialist, Head of Evening Sale, New York
\n+1 212 940 1206
\nCKolberg@phillips.com

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Barbara Kruger’s bold Untitled (Our prices are insane!), is emblematic of the artist’s signature, eye-catching style: bordered in fire engine red, the appropriated, black-and-white face of a 1940s horror film star stares out at the viewer. Kruger’s text, in the frantic cadence of advertising copy, runs at the same diagonal as the fake blood streaked across the figure’s face: Our prices are insane!

\n\n

The present work was executed in 1987, alongside some of the artist’s most iconic works in public collections—including Untitled (I shop therefore I am), Pinault Collection, and Untitled (We don’t need another hero), The Whitney Museum of American Art, New York. Untitled (Our prices are insane!) brings together the conceptual artist’s strong sense of graphic design, ad-speak, and visual juxtaposition in a witty commentary on communication and art in the late 1980s.

\n\n

\"\" — Andy Warhol, *Orange Car Crash Fourteen Times,* 1963. The Museum of Modern Art, New York. Image: © The Museum of Modern Art/Licensed by SCALA / Art Resource, NY, © 2023 The Andy Warhol Foundation for the Visual Arts, Inc. / Licensed by Artists Rights Society (ARS), New York

\n\n

Kruger’s fine art practice grew out of her career as a graphic designer at Condé Nast Publications, where she learned the effects that different combinations of images and typefaces could have on a reader. Her time in commercial graphic design was “the biggest influence on my work,” she recalled, as her waged work “became, with a few adjustments, my ‘work’ as an artist.”ⁱ Indeed, Kruger’s keen editorial eye shines through in Untitled (Our prices are insane!); her selected horror film still strikes a perfect emotional chord—the face is terrified, yet not too terrifying to look at, and the actor’s wide eyes draw the viewer into the work. Kruger’s thoughtful placement of the text across the actor’s cheek and nose keeps the most arresting features—the eyes, open mouth, and blood-stained cheek—visible, for heightened visual effect. Even the slant of the text is carefully keyed to the drip of the fake blood; these aesthetic choices mark out Untitled (Our prices are insane!) as a true masterclass in graphic design, and a masterpiece of Kruger’s oeuvre.

\n\n

Her selected text—Our prices are insane!—speaks to Kruger’s intuitive understanding of the emotional tenor of advertising, and news media sensationalism. The use of hyperbole and the exclamation mark communicate a sense of frenetic urgency, related to the churn of the American economy in the late 1980s, as innovations in computer technology and expanded globalization at the end of the Cold War had a positive impact on the stock market. The 1980s, too, marked the beginning of investors’ more explicit understanding of art as a valuable investment and commodity item.

\n\n

Kruger’s text registers the economic boom of the late 1980s, and the artist’s own ambivalent place within capitalism, as a successful artist whose work commanded high prices. However, Kruger is not alone in the art market, and her signature use of direct address involves the viewer in the artwork’s statement; these aren’t just her prices, they are our prices.

\n\n

\"\" — Jenny Holzer, *Survival* series (1983-1985), installation view. Times Square, New York, 1985. Image: Courtesy Jenny Holzer / Art Resource, NY, Artwork: © 2023 Jenny Holzer / Artists Rights Society (ARS), New York

\n\n

Untitled (Our prices are insane!) belongs to the wider artistic output of the Pictures Generation, a loosely affiliated group of artists, including Jenny Holzer and Cindy Sherman, among others, whose work directly engaged the role of television, film, advertising, and news media on the popular American consciousness. Untitled (Our prices are insane!), with its almost hysterical advertising copy, relates to Holzer’s decoupling of text and context. In Kruger’s work, as in Holzer’s, a line of text, removed from its original context, creates new meaning—in the present work, the phrase Our prices are insane!, overlaid on a horror film still, provokes emotional resonances beyond any ad-man’s flash-sale focus. With Untitled (Our prices are insane!), Kruger asks a larger question about the role of language in contemporary society, which resonates to our present, social media age. In an over-saturation of text and image, how can either mode have meaning?

\n\n

ⁱBarbara Kruger, “Artist Bio,” The Broad, accessed Oct. 2023, online.

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Global Highlights Tour
\n

\n\n

Milan
\n13 – 15 September
\nPhillips Milan
\nVía Lanzone 2
\nMilano Lombardia
\nMilan, 20123

\n\n

\nTaipei
\n16– 17 September
\nPhillips at BELLAVITA Art Gallery
\nB1, No.28, Songren Rd
\nXinyi District, Taipei City
\nTaiwan 110
\n
\nHong Kong
\n28 September – 7 October

\n\n

Phillips Hong Kong
\nG/F, WKCDA Tower
\nWest Kowloon Cultural District
\nNO. 8 Austin Road West
\nKowloon, Hong Kong
\n
\nLondon
\n4 – 13 October
\nPhillips London
\n30 Berkeley Square
\nLondon, W1J 6EX
\n
\nLos Angeles
\n21 – 26 October
\nPhillips Los Angeles
\n9041 Nemo St
\nLos Angeles, CA 90069
\n
\nAdmission to this auction is by ticket only. Please direct all reservation inquiries to: tickets@phillips.com

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LUCIO FONTANA Concetto spaziale, Attese, 1964

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AMBERA WELLMANN Ritz, 2018

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HENRY TAYLOR Government Cheese, 2003

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49

Barbara Kruger

Untitled (Our prices are insane!)

Further Details

Full-Cataloguing

Barbara Kruger