At his last gallery, An American Place, Alfred Stieglitz welcomed a stream of visitors who wanted to meet a living legend of the New York art scene. Here, Stieglitz was dedicated almost exclusively to the exhibition of the American Modernist artists in whom he believed most deeply: John Marin, Charles Demuth, Arthur Dove, Marsden Hartley, and Georgia O'Keeffe. Stieglitz’s business practices were as enigmatic as ever, as he maintained his policy of selling only to those he thought deserving of the work in question and paying artists the amount he saw fit.
In the gallery space, on the seventeenth floor of a newly constructed skyscraper on Madison Avenue, Stieglitz posted the gallery's austere mission on a card:
No formal press views
No cocktail parties
No special invitations
No advertising
No institutions
No isms
No theories
No game being played
Nothing asked of anyone who comes
No anything on the walls except what you see there
The doors of An American Place are ever open to all.