Rolex - The Geneva Watch Auction: XI Geneva Sunday, June 28, 2020 | Phillips
  • Manufacturer: Rolex
    Year: Circa 1965
    Reference No: 1804
    Movement No: D'D11'337
    Case No: 1'236'713
    Model Name: Day-Date
    Material: 18K white gold
    Calibre: Automatic, cal. 1555, 26 jewels
    Bracelet/Strap: 18K white gold Rolex President bracelet, max length 195mm
    Clasp/Buckle: 18K white gold Rolex deployant clasp
    Dimensions: 36mm Diameter
    Signed: Case, dial, movement and bracelet signed

  • Catalogue Essay

    This superlative white gold Day-Date displays an elegant silvered dial and also features diamonds on the bezel and the dial. Offered in excellent and crisp condition, it displays sharp finishes to the top of the lugs and crisp hallmarks.

    Reference 1804 most notably displays a diamond-set bezel, denoted by the "4" in the reference number. It displays a plexi crystal and is powered by the Day-Date caliber 1555. White gold Day-Dates are much rarer to come by than their yellow gold counterparts, underscoring the rarity of the present timepiece.

  • Artist Biography

    Rolex

    Swiss • 1905

    Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

    One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.

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Ref. 1804
A rare and attractive white gold and diamond-set calendar wristwatch with bracelet

Circa 1965
36mm Diameter
Case, dial, movement and bracelet signed

Estimate
CHF20,000 - 30,000 
€18,500-27,800
$21,900-32,800

Sold for CHF25,000

Contact Specialist

Alexandre Ghotbi
Head of Watches, Continental Europe and the Middle East

41 79 637 1724
aghotbi@phillips.com

The Geneva Watch Auction: XI

Geneva Auction 27 - 28 June 2020