Rolex - The Geneva Watch Auction: XVII Geneva Saturday, May 13, 2023 | Phillips
  • Manufacturer: Rolex
    Year: Circa 1968
    Reference No: 1804
    Movement No: DD37714
    Case No: 1'656'377
    Model Name: Day-Date
    Material: Platinum
    Calibre: Automatic, cal. 1556, 26 jewels
    Bracelet/Strap: Leather
    Clasp/Buckle: Stainless steel Rolex pin buckle
    Dimensions: 36mm Diameter
    Signed: Case, dial, movement and buckle signed

  • Catalogue Essay

    The Day-Date was born as Rolex’s dress offering. It maintained unadulterated the company DNA through the Oyster case, but was meant to be offered exclusively in precious metals (excluding prototypes), highlighting its “high-end” ethos. While most of the production of the line is in yellow gold, some rare examples in different metals have been made: pink gold, white gold and the extremely elusive platinum, represented by the present example of ref. 1804 - the diamond-set bezel version of the model. Without a doubt, this superb platinum Day-Date manufactured in the mid-1960s goes well beyond the already remarkable collectability of a “normal” Day-Date. A passing glance at the dial immediately reveals that we are in the presence of one of the impossibly rare personally bespoken Rolex dials. Rolex has been known to personalise dials according to the demands of their most important clients, however the case is most often the addition of a company logo on a number of watches (subsequently to be given to the most respected employees). The present example impresses not only because it is one of the earliest examples of bespoken dial (from circa 1968), not only due to the incredible state of preservation of both case and dial, but also because here the personalisation does not involve a company but rather an individual. This watch most likely not part of a bespoke batch (as in the case of company personalisations), rather it is a unique piece made at the demand of a single private client, which speaks volume about the importance such an individual must have had for Rolex to grant such a request.

    In fact, while it is impossible to point out with 100% the identity of the Saif Mohamed Alnehayan mentioned on the dial, it is highly probable that he was a representative of the UAE-based Al Nehayan family, highly intertwined with the political, diplomatic and economic life of the country. For example, Sheik Nahyan bin Said bin Mohammed Al Nahyan is currently the UAE ambassador to Saudi Arabia. On top of the exclusive platinum case and bespoke dial, the collector will be stunned by the overall configuration of the piece. Not only black gloss dial with diamond-set numerals are considered the most exclusive of all Rolex dials, but to have them arrive to these days in such outstandingly condition is truly uncommon, rendering this Day-Date a “perfect storm” for the collector of the most rare and prized Rolex timepieces.

  • Artist Biography

    Rolex

    Swiss • 1905

    Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

    One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.

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136

Ref. 1804
A most likely unique, very important and impressive platinum calendar wristwatch with diamond-set bezel, center seconds, black glossy bespoken dial “Saif Mohamed Alnehayan” and diamond-set numerals

Circa 1968
36mm Diameter
Case, dial, movement and buckle signed

Estimate
CHF50,000 - 100,000 
€52,000-104,000
$57,100-114,000

Sold for CHF63,500

Contact Specialist

Alexandre Ghotbi
Head of Watches, Continental Europe and the Middle East

+41 79 637 17 24
AGhotbi@phillips.com

Tiffany To
Head of Sale, Geneva

+41 79 460 55 88
TiffanyTo@phillips.com

The Geneva Watch Auction: XVII

Geneva Auction 13 - 14 May 2023