Since the emergence of the 'Pictures Generation' in the 1970s, conceptual artist Sherrie Levine has utilized techniques such as appropriation and repetition to reimagine existing images' contexts and their resultant meanings. Postcard Collage #7: 1-12 is a premiere contemporary example of this modality. Purposefully displayed in a grid, each postcard depicts an identical image of a fiery sunrise over a body of water. The viewer encounters each picture both individually and holistically within the grouping. Confronted with the seriality of the images, one's eyes move back and forth, intaking not only the overtness sameness but also searching for slight differences. Through this experience of looking, Levine's interest in originality and mechanical reproduction becomes manifest.
2012 Unique installation comprised of twelve postcards. Each 4 1/4 x 6 in. (10.8 x 15.2 cm) Each overall 20 3/4 x 16 3/4 in. (52.7 x 42.5 cm) with installation sizes variable Each signed, titled, dated, and sequentially numbered ‘1-12’ on the verso.